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Why Hair Treatments Are Non-Negotiable for Healthy Hair
If you’re investing in beautiful colour, a great cut, and regular salon visits — but skipping hair treatments — this might be the missing piece.
Conditioner alone isn’t enough anymore.
Especially if your hair is coloured, ageing, dry, fine, or feeling “meh”.
Let’s break down why hair treatments matter, how they’re different from conditioner, and which ones we genuinely recommend at V for Hair.
First — Hair Treatment vs Conditioner (They Are Not the Same)
This is one of the biggest misconceptions we see in the salon.
Conditioner:
- Works on the surface of the hair
- Detangles, softens, smooths
- Makes hair feel better instantly
- Washed out quickly
Hair Treatments / Masks:
- Penetrate deeper into the hair fibre
- Repair, strengthen, hydrate, and rebuild
- Improve long-term hair health
- Support colour longevity and shine
🍃 Think of conditioner as your daily moisturiser 🍃 Hair treatments are your weekly skin treatment or facial
You need both — but for different jobs.
→ Explore our full Treatment & Mask collection here.
Top 5 Reasons Hair Treatments Are So Important
1. They Repair Damage You Can’t See
Colouring, heat styling, menopause-related changes, environmental stress — all weaken hair internally.
Treatments:
- Strengthen the hair structure
- Reduce breakage
- Improve elasticity and resilience
This is especially important for fine or ageing hair.
2. They Make Colour Last Longer
Dry, porous hair leaks colour — fast.
Hair treatments:
- Seal the cuticle
- Improve colour hold
- Reduce brassiness and fade
Healthy hair = better-looking colour for longer.
3. They Restore Moisture (Without Weighing Hair Down)
Many people avoid treatments because they fear flat or greasy hair.
Modern salon-grade masks:
- Rehydrate without heaviness
- Improve softness and movement
- Add shine without residue
When chosen correctly, treatments actually make hair feel lighter and healthier.
4. They Improve Shine and Smoothness
If your hair looks dull or feels rough no matter what styling products you use, it’s often a treatment issue, not a styling one.
Treatments:
- Smooth the cuticle
- Reflect light better
- Reduce frizz and flyaways
Shiny hair starts with healthy hair.
5. They Support Hair Through Hormonal Changes
After 40, hair naturally becomes:
- Drier
- Finer
- More fragile
Regular treatments help:
- Maintain density and strength
- Reduce breakage
- Support scalp and hair health long-term
This is one of the biggest game-changers we see in the salon.
The Hair Treatments We Stock & Recommend
At V for Hair, we only stock treatments we genuinely use, trust, and recommend on our own clients.
Our curated range includes professional treatment masks designed to target:
- Dry or dehydrated hair
- Colour-treated hair
- Fine or thinning hair
- Damaged or over-processed hair
- Frizz and loss of shine
→ Explore our full Treatment & Mask collection here.
Each treatment is chosen for performance, not hype — and can be tailored to your hair type and lifestyle.
→ Explore our full Treatment & Mask collection here.
How Often Should You Use a Hair Treatment?
As a general guide:
- Once a week for most hair types
- Twice weekly if hair is coloured, dry, or compromised
Apply after shampoo, leave on for 5–10 minutes (or as directed), and always follow with conditioner if recommended.
Not Sure Which One Is Right for You?
This is where professional advice matters. Hair treatments are not one-size-fits-all, the wrong one can weigh hair down or miss the problem entirely.
✨ Our team is always happy to:
- Recommend the right treatment
- Create a simple at-home routine
- Help you protect your colour and hair health
Healthy hair isn’t accidental — it’s supported.
V for Hair | Merivale –Professional hair care, tailored to real hair and real life
